Done Deal: Los Angeles Dodgers Jersey Sponsor JTB Corp Extends Their Partnership
In a move that strengthens both the Los Angeles Dodgers’ brand and their relationship with a key sponsor, the team announced today that JTB Corp, a global leader in travel and tourism, has extended their jersey sponsorship deal. The new agreement will see JTB Corp’s logo remain on the Dodgers’ jerseys for several more seasons, marking a continued partnership between the iconic MLB team and the leading travel agency.
JTB Corp, known for its extensive network of travel services across the globe, first teamed up with the Dodgers in [year], becoming one of the earliest teams to secure a high-profile jersey sponsor. Since then, the partnership has proven to be a win-win, with JTB’s logo featured on the team’s home and away jerseys, becoming an unmistakable presence both on the field and in promotional material. The extension, which is reported to be worth millions, signals the continued success and mutual benefit of this relationship.
“We’re incredibly proud to extend our partnership with JTB Corp,” said Stan Kasten, Dodgers President and CEO. “JTB has been a valued partner of the Dodgers for several years, and we are excited to continue working together. Their support has not only enhanced our presence in the global marketplace but has also helped us engage our fans in meaningful ways both locally and internationally.”
The extension of the deal is part of a broader strategy by the Dodgers to continue tapping into global markets, especially as the team garners attention from fans in countries where JTB has a strong presence. This partnership is seen as part of a growing trend in Major League Baseball to forge deeper ties with international brands, especially those in industries like travel, hospitality, and global tourism.
As part of the deal, JTB Corp will also increase its involvement in fan engagement activities, offering unique travel experiences and exclusive deals to Dodgers fans. The company has been active in promoting baseball tourism to Japan, where the Dodgers have a large fan base, and has hinted at new travel-themed initiatives that will bring fans closer to the game through exclusive international tours.
“We are thrilled to continue our partnership with the Los Angeles Dodgers, a team with such a rich history and global appeal,” said [Executive Name], CEO of JTB Corp. “This extension represents our shared commitment to connecting people from all over the world with the Dodgers and their passionate fan base. We look forward to the exciting opportunities ahead, especially in promoting baseball tourism to our markets across Asia and beyond.”
For the Dodgers, the extension comes at a time when the team is looking to maintain its status as a powerhouse in both sports and commercial partnerships. The extended deal with JTB Corp ensures that the Dodgers will continue to see substantial support both on and off the field, while also exploring new avenues for fan engagement and international growth
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