When Charles Leclerc gets behind the wheel of his turbocharged V6 racing red Ferrari F1 car, the only thing on his mind is just how quickly he can sprint to the finish line — and who he needs to fend off to take the checkered flag. But for the 26-year-old Formula 1 superstar, the mental preparation and focus begins long before the lights go out on the starting grid.
That’s the inspiration behind Leclerc’s new partnership with CELSIUS, with the driver serving as an official “Team CELSIUS” brand partner. Announced today, the signing comes on the heels of CELSIUS’ multi-year global partnership with Scuderia Ferrari, with the energy drink brand hailing Leclerc as someone who